:root {
  --paper: #f6f1e7;
  --card: #fffbf4;
  --surface: #ede6d8;
  --ink: #1c1915;
  --mute: #5e574e;
  --ember: #c4471a;
  --ember-deep: #8f2f10;
  --ember-soft: #e8c4b0;
  --char: #241f1a;
  --line: #d8cfc0;
  --char-line: rgba(246, 241, 231, 0.14);
  --header-h: 72px;
  --max: 1120px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html,
body {
  margin: 0;
  padding: 0;
  background: var(--paper);
  color: var(--ink);
  overflow-x: hidden;
}

html {
  scroll-behavior: smooth;
}

body {
  min-height: 100dvh;
  font-family: "Source Sans 3", "Segoe UI", sans-serif;
  font-size: 1.05rem;
  line-height: 1.6;
  color: var(--mute);
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: var(--ember);
  text-decoration: none;
}

a:hover {
  color: var(--ember-deep);
}

:focus-visible {
  outline: 2px solid var(--ember);
  outline-offset: 3px;
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

.skip {
  position: absolute;
  left: 12px;
  top: -48px;
  background: var(--ember);
  color: #fff;
  padding: 0.5rem 0.85rem;
  z-index: 80;
  font-weight: 700;
}

.skip:focus {
  top: 12px;
}

.wrap {
  width: min(var(--max), calc(100% - 2rem));
  margin-inline: auto;
}

/* Announce */
.announce {
  background: var(--ember);
  color: #fff;
  font-size: 0.88rem;
  padding: 0.45rem 0;
}

.announce .wrap {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem 1rem;
  align-items: center;
  justify-content: space-between;
}

.announce a {
  color: #fff;
  font-weight: 650;
  min-height: 44px;
  display: inline-flex;
  align-items: center;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  height: var(--header-h);
  background: var(--char);
  border-bottom: 1px solid var(--char-line);
}

.site-header .bar {
  height: var(--header-h);
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  min-width: 0;
  color: var(--paper);
  flex: 0 1 auto;
}

.brand:hover {
  color: #fff;
}

.brand img {
  height: 36px;
  width: auto;
}

.brand-name {
  font-family: Fraunces, Georgia, serif;
  font-weight: 650;
  font-size: 1rem;
  letter-spacing: 0.01em;
  line-height: 1.15;
  color: inherit;
}

.brand-sub {
  display: none;
  font-size: 0.68rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ember-soft);
}

.nav {
  display: none;
  flex: 1 1 auto;
  justify-content: center;
  gap: 0.15rem 1rem;
  align-items: center;
}

.nav a,
.nav-drop > span {
  color: var(--paper);
  font-size: 0.92rem;
  font-weight: 600;
  padding: 0.45rem 0;
}

.nav a[aria-current="page"],
.nav a:hover,
.nav-drop:hover > span,
.nav-drop:focus-within > span {
  color: var(--ember-soft);
}

.nav-drop {
  position: relative;
}

.nav-drop > span {
  cursor: default;
}

.nav-drop ul {
  display: none;
  position: absolute;
  top: 100%;
  left: 0;
  min-width: 16rem;
  margin: 0;
  padding: 0.4rem 0;
  list-style: none;
  background: var(--card);
  border: 1px solid var(--line);
  box-shadow: 0 10px 28px rgba(28, 25, 21, 0.12);
  z-index: 50;
}

.nav-drop:hover ul,
.nav-drop:focus-within ul {
  display: block;
}

.nav-drop a {
  display: block;
  color: var(--ink);
  padding: 0.55rem 0.9rem;
  min-height: 44px;
}

.nav-drop a:hover {
  background: var(--surface);
  color: var(--ember);
}

.header-actions {
  margin-left: auto;
  display: flex;
  align-items: center;
  gap: 0.45rem;
  flex: 0 0 auto;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  min-width: 44px;
  padding: 0.55rem 1rem;
  border: 1px solid var(--ember);
  background: var(--ember);
  color: #fff;
  font-family: inherit;
  font-size: 0.82rem;
  font-weight: 650;
  letter-spacing: 0.04em;
  cursor: pointer;
  text-align: center;
}

.btn:hover {
  background: var(--ember-deep);
  border-color: var(--ember-deep);
  color: #fff;
}

.btn-ghost {
  background: transparent;
  color: var(--paper);
  border-color: var(--char-line);
}

.btn-ghost:hover {
  background: rgba(246, 241, 231, 0.08);
  color: #fff;
}

.btn-outline {
  background: transparent;
  color: var(--ember);
  border-color: var(--ember);
}

.btn-outline:hover {
  background: var(--ember);
  color: #fff;
}

.btn-wide {
  width: 100%;
}

.nav-toggle {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border: 1px solid var(--char-line);
  background: transparent;
  color: var(--paper);
  cursor: pointer;
  padding: 0;
}

.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  display: block;
  width: 18px;
  height: 2px;
  background: currentColor;
  position: relative;
}

.nav-toggle span::before,
.nav-toggle span::after {
  content: "";
  position: absolute;
  left: 0;
}

.nav-toggle span::before {
  top: -6px;
}

.nav-toggle span::after {
  top: 6px;
}

body.nav-open {
  overflow: hidden;
}

.nav-panel {
  display: none;
  position: fixed;
  inset: calc(var(--header-h) + 36px) 0 0 0;
  background: var(--char);
  z-index: 35;
  padding: 1.25rem 1rem 2rem;
  overflow: auto;
}

body.nav-open .nav-panel {
  display: block;
}

.nav-panel a {
  display: block;
  color: var(--paper);
  font-size: 1.05rem;
  font-weight: 600;
  padding: 0.85rem 0.25rem;
  border-bottom: 1px solid var(--char-line);
  min-height: 44px;
}

.nav-panel a[aria-current="page"] {
  color: var(--ember-soft);
}

/* Type */
.eyebrow {
  margin: 0 0 0.65rem;
  color: var(--ember);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

h1,
h2,
h3,
.brand-name {
  font-family: Fraunces, Georgia, serif;
  color: var(--ink);
  font-weight: 650;
}

h1 {
  margin: 0 0 0.85rem;
  font-size: clamp(2rem, 5vw, 3.6rem);
  line-height: 1.08;
}

h1 em,
h2 em {
  font-style: italic;
  color: var(--ember);
  font-weight: 600;
}

h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.45rem, 3vw, 2.1rem);
  line-height: 1.15;
}

h3 {
  margin: 0 0 0.5rem;
  font-size: 1.2rem;
}

.lede {
  margin: 0 0 1.25rem;
  font-size: 1.08rem;
}

.cta-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
}

/* Hero */
.hero {
  background: var(--char);
  color: #d9d2c6;
  padding: 2.5rem 0 3rem;
}

.hero h1,
.hero h2 {
  color: var(--paper);
}

.hero .lede {
  color: #d9d2c6;
}

.hero-grid {
  display: grid;
  gap: 1.75rem;
  align-items: center;
}

.hero-still {
  overflow: hidden;
  background: #1a1612;
}

.hero-still img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.checks {
  margin: 0 0 1.4rem;
  padding: 0;
  list-style: none;
}

.checks li {
  position: relative;
  padding: 0.2rem 0 0.2rem 1.2rem;
}

.checks li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.7rem;
  width: 0.5rem;
  height: 0.5rem;
  background: var(--ember);
}

.avatars {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  margin-top: 1.25rem;
  font-size: 0.9rem;
}

.avatars img {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  object-fit: cover;
  border: 2px solid var(--char);
  margin-left: -10px;
}

.avatars img:first-child {
  margin-left: 0;
}

/* Sections */
.section {
  padding: 3.25rem 0;
}

.section-alt {
  background: var(--surface);
}

.section-char {
  background: var(--char);
  color: #d9d2c6;
}

.section-char h2,
.section-char h3 {
  color: var(--paper);
}

.kicker {
  margin: 0 0 0.35rem;
  font-size: 0.8rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ember);
  font-weight: 700;
}

/* Cards */
.grid-3,
.grid-4,
.grid-2 {
  display: grid;
  gap: 1rem;
}

.card {
  background: var(--card);
  border: 1px solid var(--line);
  padding: 1.25rem;
}

.card p:last-child {
  margin-bottom: 0;
}

.price {
  font-family: Fraunces, Georgia, serif;
  font-size: 1.85rem;
  color: var(--ink);
  margin: 0.6rem 0;
}

.price small {
  font-family: "Source Sans 3", sans-serif;
  font-size: 0.85rem;
  color: var(--mute);
}

.list {
  margin: 0 0 1rem;
  padding-left: 1.1rem;
}

.list li {
  margin: 0.25rem 0;
}

/* Process */
.steps {
  display: grid;
  gap: 1rem;
}

.step-num {
  font-family: Fraunces, Georgia, serif;
  font-size: 1.4rem;
  color: var(--ember);
  margin: 0 0 0.35rem;
}

/* Industries */
.tabs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  margin: 0 0 1.25rem;
}

.tabs button {
  min-height: 44px;
  padding: 0.4rem 0.8rem;
  border: 1px solid var(--line);
  background: var(--card);
  color: var(--ink);
  font: inherit;
  font-size: 0.92rem;
  cursor: pointer;
}

.tabs button[aria-selected="true"] {
  background: var(--ember);
  border-color: var(--ember);
  color: #fff;
}

.industry {
  display: none;
  gap: 1.25rem;
  align-items: center;
}

.industry.is-on {
  display: grid;
}

.industry img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
}

/* Numbers */
.stat {
  text-align: center;
  padding: 0.5rem;
}

.stat b {
  display: block;
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  color: var(--ink);
  font-weight: 650;
}

.section-char .stat b {
  color: var(--paper);
}

/* Quotes */
.quote {
  margin: 0;
}

.quote p {
  font-family: Fraunces, Georgia, serif;
  font-style: italic;
  font-size: 1.08rem;
  color: var(--ink);
}

.who {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  margin-top: 0.85rem;
}

.who img {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  object-fit: cover;
}

.who strong {
  display: block;
  color: var(--ink);
}

/* FAQ */
details.faq {
  border-top: 1px solid var(--line);
  padding: 0.85rem 0;
}

details.faq:last-child {
  border-bottom: 1px solid var(--line);
}

details.faq summary {
  cursor: pointer;
  font-weight: 650;
  color: var(--ink);
  min-height: 44px;
  display: flex;
  align-items: center;
}

details.faq p {
  margin: 0.4rem 0 0.2rem;
}

/* Pricing */
.sale {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 0.45rem 0.7rem;
}

.sale s {
  color: var(--mute);
}

.badge {
  display: inline-block;
  background: var(--ember);
  color: #fff;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 0.2rem 0.45rem;
}

.card.popular {
  border-color: var(--ember);
  box-shadow: 0 0 0 1px var(--ember);
}

/* Portfolio */
.folio img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
  margin: 0 0 0.85rem;
}

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  margin: 0.6rem 0 0.9rem;
}

.tags span {
  border: 1px solid var(--line);
  padding: 0.15rem 0.45rem;
  font-size: 0.78rem;
}

/* Forms */
.form-grid {
  display: grid;
  gap: 0.85rem;
}

label {
  display: block;
  font-weight: 650;
  color: var(--ink);
  font-size: 0.92rem;
}

input,
select,
textarea {
  width: 100%;
  min-height: 44px;
  margin-top: 0.3rem;
  padding: 0.55rem 0.7rem;
  border: 1px solid var(--line);
  background: var(--card);
  color: var(--ink);
  font: inherit;
}

textarea {
  min-height: 140px;
  resize: vertical;
}

.form-note {
  font-size: 0.92rem;
}

.success {
  background: var(--surface);
  border: 1px solid var(--line);
  padding: 1rem;
  color: var(--ink);
}

.split {
  display: grid;
  gap: 1.5rem;
  align-items: start;
}

/* Ticker */
.ticker {
  overflow: hidden;
  border-block: 1px solid var(--line);
  background: var(--surface);
  padding: 0.85rem 0;
  font-size: 0.92rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.ticker p {
  margin: 0;
  white-space: nowrap;
}

/* Dock */
.dock {
  position: fixed;
  bottom: 1rem;
  left: 1rem;
  right: 1rem;
  display: flex;
  justify-content: space-between;
  gap: 0.5rem;
  z-index: 30;
  pointer-events: none;
}

.dock a {
  pointer-events: auto;
  min-height: 44px;
  box-shadow: 0 8px 20px rgba(28, 25, 21, 0.18);
}

/* Footer */
.site-footer {
  background: var(--char);
  color: #d9d2c6;
  padding: 2.5rem 0 5.5rem;
  font-size: 0.95rem;
}

.site-footer a {
  color: var(--ember-soft);
}

.site-footer h3 {
  color: var(--paper);
  font-size: 1rem;
}

.foot-grid {
  display: grid;
  gap: 1.25rem;
}

.foot-links {
  display: grid;
  gap: 0.35rem;
}

.legal {
  margin-top: 1.75rem;
  padding-top: 1rem;
  border-top: 1px solid var(--char-line);
  font-size: 0.85rem;
}

@media (min-width: 720px) {
  .grid-2,
  .industry.is-on,
  .split,
  .hero-grid {
    grid-template-columns: 1fr 1fr;
  }

  .grid-3 {
    grid-template-columns: repeat(3, 1fr);
  }

  .grid-4 {
    grid-template-columns: repeat(2, 1fr);
  }

  .form-2 {
    grid-template-columns: 1fr 1fr;
  }

  .foot-grid {
    grid-template-columns: 1.4fr 1fr 1fr;
  }

  .brand-name {
    font-size: 1.15rem;
  }

  .dock {
    left: auto;
    right: auto;
    width: min(var(--max), calc(100% - 2rem));
    margin-inline: auto;
  }
}

@media (min-width: 960px) {
  .nav {
    display: flex;
  }

  .nav-toggle {
    display: none;
  }

  .nav-panel {
    display: none !important;
  }

  .grid-4,
  .steps {
    grid-template-columns: repeat(4, 1fr);
  }

  .hero {
    padding: 3.5rem 0 4rem;
  }

  .btn-ghost .full {
    display: inline;
  }
}

@media (max-width: 959px) {
  .btn-ghost .full {
    display: none;
  }
}